.svg)
.png)
.svg){kind=logo}
"Thank you again for delivering an excellent session for our restaurant managers. We've received extremely positive feedback and high energy about driving performance back in store."
Alexandra Daniels, Operations Director, McDonald's
.png)
20+ years at the intersection of performance, emotional intelligence, and decision-making; across elite sport and business.
Olympic-pathway coaching, where emotional control, decision quality, and execution are tested under real pressure.
Owners, founders, executive teams, and leaders - building operating rhythm through practical strategic and performance frameworks.
UK and international audiences - from leadership offsites to industry stages - translating Human Development into action.
Author of Infinite Edge and host of The ActionCOACH Podcast — exploring how people think, feel, and perform in the Intelligence Age
James began in elite sport, coaching in Olympic environments where pressure is non-negotiable and outcomes are decided in moments. That world shaped a deep respect for clarity, composure, and the small advantages that compound into meaningful performance.Alongside this, James has spent more than a decade working at the elite end of business coaching - not only coaching founders and leadership teams, but raising standards within the coaching profession itself.
.jpg)
Elite sport shaped the environment. James found his purpose early. From the age of 9, elite sport became his foundation for understanding performance under pressure. By 21, he was ranked World No.49, discovering how mindset and emotion shape results.
Stepping away early — to build something greater. James retired from competition young, drawn to coaching and developing infrastuctures that deliver world class results. That choice led to World Championship medals and an Olympic medal through coaching.
.png)
Living purpose at scale. Elite sport revealed how performance works. Business showed where its impact could multiply. Moving into business coaching expanded James’ purpose — raising standards and helping leaders think clearly, lead calmly, and perform consistently.
Raising the bar — together. James helped develop ActionCOACH, the world’s number one business coaching organisation . Raising the standards of exceptional business coaches and implementable business systems they impact hundreds of thousands worldwide.
.png)
Across sport, business, and life. Years of coaching and observation revealed a simple truth: success leaves patterns. Studying performance across sport, business, and life led to The 6 Inner Forces — a system for achieving in any area, at any time, in any situation.
This work is no longer reserved for elite environments.Today, James shares performance psychology for the masses — practical Human Development you can use now. The greatest impact is still ahead — and you’re part of it.
Help leaders build human intelligence. Clarity, confidence, and calm execution. In a world of infinite information and accelerating AI.
01.
Your thinking sets your limits.
02.
What you nurture grows - process first, results later.
03.
Emotion managed becomes performance multiplied.
04.
Learn it early. Use it forever.
05.
Consistency creates calm.
A practical toolkit for elite performance
Build a fast, agile, and disciplined mind; because your thinking sets your limits.
Replace doubt with belief. keeping promises to yourself and act with courage.
Move from motivation to inspiration; fuelled from the inside out.
Develop the discipline to persist; and the resilience to keep going when it’s hardest.
Master the few skills that matter; instead of trying to be good at everything.
Train a calm mind through repetition, philosophy, and consistency under pressure.
"Thank you again for delivering an excellent session for our restaurant managers. We've received extremely positive feedback and high energy about driving performance back in store."
Alexandra Daniels, Operations Director, McDonald's
“James understands coaching at the highest level, and has contributed at a global level to the field of coaching. His commitment to the people he works with is faultless. This is evidenced by his reputation, results and the respect he receives from all the people he works with."
Professor Patrick Duffy, Vice-President for Strategy and Development, International Council of Coach Education
“James is a great coach — and a courageous one.
He carries responsibility not just for developing coaches, but for the impact they go on to have on thousands of people. That takes real courage.James embodies courage every day, and he expects the same from those he works with — to do the work properly, to do it well, and to do it for the right reasons.His moral code is admirable, his standards are clear, and his reputation speaks for itself.”
Jeffrey Gitomer, World Number 1 Sales Speaker & Author
.svg){kind=icon}
© 2025 James Vincent • All Rights Reserved • Terms & Conditions • Privacy Policy • Cookie Policy
.svg){kind=icon}
