Dame Kelly Holmes
Double Olympic Gold Medallist
“Infinite Edge is about more than performance — it’s about building the mental strength and authenticity to achieve at the highest level, in sport, business and life.”
Imagine a life with:
Clear thinking. Better decisions under pressure.
Emotional control, confidence,
and composure when it matters most.
A practical system to sustain high performance
Discover your strengths and find your edge.

“Infinite Edge is a playbook for becoming the kind of leader people want to follow. James Vincent shows you how to think clearly, lead confidently and win consistently in business and life.”
Daniel Priestley Bestselling Author & Entrepreneur
“Infinite Edge is a full-blown operating system, packed with powerful, practical frameworks designed to help you live and perform at your highest level.This book isn’t just worth reading. It’s worth doing.”
Marcus Sheridan Bestselling Author of They Ask, You Answer

Most people don’t struggle because they aren’t capable.
They struggle because pressure changes how they think, feel, decide and act.
I’ve seen it in elite sport.
I’ve seen it in business.
And I’ve lived it myself.
When pressure rises, clarity drops, emotions creep in, and performance becomes harder to access — even for very good people.
The best performers have inner systems.
Ways of thinking.
Ways of resetting.
Ways of performing at their best.
Infinite Edge makes those systems visible, simple, and trainable — so you don’t have to rely on willpower alone.
Inside the book, you’ll develop six Inner Forces that help you return to your best — again and again.
Not when things are easy.
But when it actually matters.
“James Vincent has created a system that turns mindset into measurable performance. Infinite Edge is a powerful guide for anyone who wants to think and achieve at the highest level.”
Jamil Qureshi World-recognised Performance Psychologist
Your mind is powerful — when you know how to use it.
If your mind feels busy, reactive, or distracted, this chapter helps you take back control of your attention — so you think with intent, not impulse.
(Most readers tell me this alone changes how they work day to day.)
A confidence you can build and access on demand.
If your confidence feels inconsistent, this chapter shows you how to build it through evidence — and access it when you need it most.
(Confidence becomes something you run, not something you wait for.)
Live an inspired life — without burning out.
If you’ve ever felt driven but disconnected, this chapter helps you reconnect ambition with values — so motivation lasts without burning you out.
(This is often where people rediscover why they started — and why it still matters.)
Wanting to win is one thing. Refusing to lose is another. If setbacks knock you off rhythm, this chapter trains you to recover faster, reset your state, and re-enter performance with composure.
(I wrote this for the moments when things don’t go to plan — that’s where performance is really built.)
Your skills determine how much of your potential you can access. If progress feels slower than it should, this chapter teaches you how to stack small improvements that quietly compound into real results.
(It’s rarely about doing more — it’s about doing the right things consistently.)
An ice cool mind, supported by a philosophy for growth. If pressure affects your decisions, this chapter shows you how to stay calm, clear, and decisive when the pressure is on.
(This is the chapter people return to when pressure is real and emotions are loud.)

Bringing a proven performance system into everyday leadership — practical tools you can rely on when pressure is real, helping you think clearly, decide confidently, and perform at your highest level.
“James understands performance and leadership at the very highest level. His clarity of purpose, ability to listen, and systems for developing people are exceptional. Infinite Edge is more than a guide — it is a learning environment that prepares leaders to perform consistently in a rapidly changing world.”
Frank Dick, OBE
World-renowned High-Performance Coach & Author
“James Vincent is one of the rare few who elevates coaching to another level. He brings performance psychology into business with integrity, clarity, and systems that work. Infinite Edge is practical, psychological, and deeply human. This is not just a book. This is a movement.”
Brad Sugars
Founder & Chairman, ActionCOACH — World #1 Business Coach
“This book captures what it truly takes to win with humility, discipline and purpose.”
Kevin Sinfield, CBE
England National Rugby Coach




Reclaim your ability to direct thought.

Engineer confidence with action and evidence.

Build motivation that lasts because it aligns.

Reset fast and turn setbacks into momentum.

Convert small advantages into big results.

Stay clear and decisive under pressure.

Sustain excellence with cycles that protect recovery and learning.

